Cat Treats Brand Identity – Playful & Wholesome Concept

For a personal project, I had the opportunity to create a brand identity for a fictional cat treat company. This project involved designing a comprehensive brand system, including the logo, color palette, typography, and visual guidelines for both print and digital media. The goal was to create a wholesome and playful identity that would resonate with pet owners seeking healthy, high-quality treats for their feline companions.

The logo was designed with both playfulness and simplicity in mind, using soft shapes and a paw-themed icon to capture the friendly and nurturing nature of the brand. The accompanying mobile app logo was optimized for digital use, ensuring it remained legible and impactful even at smaller sizes.

A bright, fun color palette was developed to reflect the brand’s health-conscious and joyful personality. The color choices are vibrant yet approachable, echoing the natural ingredients of the treats. Typography was selected to balance readability with a whimsical, pet-friendly tone, ensuring consistent messaging across all platforms.

I also defined clear guidelines for logo usage, including safe zones and misuse examples, to maintain visual integrity in all applications. This ensured the brand remained consistent whether on packaging, promotional materials, or mobile interfaces.