The Retail Media logo was designed with modernity and trust in mind, using clean shapes and a dynamic icon that hints at connection and data flow. The logo works well across various platforms, ensuring it remains impactful even at smaller sizes for digital use. The color palette balances boldness with professionalism, using shades of purple, green, and yellow to represent innovation and energy in a sleek, corporate environment.
To ensure consistent brand usage across platforms, I developed a set of guidelines for clear space and logo scaling. These rules guarantee that the brand maintains its visual integrity across a variety of media, including digital interfaces and printed collateral.
Finally, mockups of the brand identity in action provide a glimpse of how the design would be implemented in the real world, with applications ranging from business cards to mobile interfaces.
Explore the Website Prototype
As part of the Retail Media brand identity project, a website prototype was developed to demonstrate the brand in a digital environment. You can explore the prototype by visiting the link above or scanning the QR code.
As part of the Retail Media brand identity project, a website prototype was developed to demonstrate the brand in a digital environment. You can explore the prototype by visiting the link above or scanning the QR code.
